Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates. Delete unnecessary pages that are duplicates, have not had any sessions in the past year do not focus on specific keywords or offer minimal value to your audience. To boost your Google keyword rankings, you need to know where the website currently stands in the search results.
I always ensure that all the images in my blog post are properly optimized. TinyPNG is my favorite to compress and reduce the size of my images. It does a great job in compressing without compromising the original image quality. It’s the best strategy for full-time bloggers to get organic traffic with or without SEO. I actually don’t concentrate too much on SEO other than catchy titles, giving attention to sections of quality content and maybe it includes a header or two in the blog post itself.
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- You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword.
- To create your XML sitemap, list all the essential URLs, including every location page.
- Content that is updated, or more specifically up-to-date, into the future has Google’s favor, and creating UGC allows this to be easily accomplished.
- Submitting your website to reputable online directories is a simple yet powerful way to build quality backlinks and improve Google ranking.
Webmaster Tools is the Ahrefs’ free alternative to their own SEO suite. Although it doesn’t provide as many tools as its paid counterpart, it’s still one of the best free SEO tools on the market. Google Search Console also helps you check your site’s Core Web Vitals issues for both desktop and mobile devices. You can check which pages have a poor score and which pages need improvement. Search Console lets you check search analytics like the site’s total impressions, clicks, average CTR, and ranking position on Google.
The higher your position, the more likely people are to find and click on your website. The No.1 result has an average CTR of 31.7% and is 10X more likely to receive a click compared to a result in the No.10 spot. In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”).
Additionally, benchmarking your site structure against competitors ensures your website remains competitive and accessible. Leverage this data-driven approach to create a more efficient, user-friendly website. Informational intent is the most common in SEO, but it’s not enough to simply create generic educational content.
To prevent this, the Google Images algorithm now considers not only the image but also the website where it’s embedded. Latest statistics show that about 28% of regular Google search results contain images, up from 19% only two years ago. People run transactional and informational types of searches more and more frequently in Google Images search. Just look at the growth of image-centered platforms like Pinterest and Instagram.
d. Encourage user-generated content
Anytime a link goes dead, you’ll be contacted right away so you can replace it. You should not only link to authority sites but also make sure all the information is recent. SEO Anomaly Your content should be written in a way the majority of people can understand. If you want people to visit your site and spend time there, speak in terms they can understand. Keep your audience in mind when you’re writing content on your website.
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LSI keywords are words, phrases, or entities that are semantically related to your primary keyword. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so.