How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates. Different factors like the words of your query, page relevance, source expertise, content usability, location, and settings determine your Google ranking. If your rankings are not where you want them to be, don’t worry. Here are the top three tools we recommend using to monitor Google ranking.

  • The Position Tracking tool makes it easy to see if you’re ranking higher on Google.
  • AI Overviews are AI-generated summaries displayed at the top of the Google organic search results.
  • I’d highly suggest exporting all of this valuable keyword data and keeping it on file for future reference.
  • Serpple is especially noted for being a budget-friendly option that doesn’t compromise on tracking capabilities.
  • Alternatively, you can use specialized SEO tools that track your positions for the necessary keywords in just one click and show you additional data for ranking analysis.
  • One thing I would keep in mind for beginners is onpage factors are a little tricky now in my opinion and have changed in the past year.

Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant. The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO.

how to rank on google

Below are SERPs for Chicago dog grooming and Chicago mobile dog grooming. I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google.

how to rank on google

With the right tools at your disposal, you’ll be better equipped to enhance your site’s performance and reach your target audience. Listings with images and videos receive more clicks, calls, and direction requests, making it a crucial factor for Google Maps visibility. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories. If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information. Like it or not, customers evaluate businesses based on their online presence. If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere.

how to rank on google

Setup & Optimize Your Google Business Profile

You can see the article I wrote about niche business ideas right here. The process of knowing nothing 10 years ago to now using SEO as a way to drive my full-time business is still astounding to me. Ever had the experience of scrolling through a long spreadsheet in Google Sheets, only to lose track of which data belongs where? Navigating spreadsheets can sometimes feel like deciphering a complex map without a compass.

how to rank on google

Fix broken backlinks coming to your site

how to rank on google

Be skeptical of all shortcuts to higher SEO Anomaly rankings, like paying for dofollow backlinks. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes.

Add subheadings and images to make the published transcript a good alternative for those who prefer text over video. Video SEO is not only about getting more YouTube video views from Google. It also involves utilizing videos to attract more traffic to your website from organic search.

how to rank on google

App Radar monitors when and how often your or competitors’ apps get featured, which is excellent for understanding how this promotion works in your market. Sharing an app for pre-registration may trigger an initial download surge when an app enjoys increased visibility because of high download velocity. An app or game can be available on Google Play for pre-registration for up to ninety days. The feature is free, although many publishers launch advertising simultaneously to maximize user acquisition during this period. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Google Sheets automatically saves changes, but keeping an additional backup is a wise precaution. Data can quickly become outdated, so it’s important to refresh it regularly. Set a schedule for updating your dataset, whether it’s daily, weekly, or monthly, depending on your needs.