Visually tidy menus and logical navigation enable users to find what they need quickly. Technically, a rational URL structure and well-organized folders improve indexing and search rankings. Build high-quality backlinks through guest blogging and HARO (Help a Reporter Out). Reach out for unlinked brand mentions, and get listed in local directories like Yelp, GBP, and BBB.
- Which can lead Google to show your content more prominently in search results.
- Once you claim your GMB listing, this means that you are the only person who can edit your listing and change your business profile information.
- You can continuously enhance your website’s search ranking by taking action based on these insights.
- You can add Google Posts automatically using the DataPins Local SEO tool.
- All things considered, shorter, yet descriptive URLs, work better.
If you run a local business and want to rank in local search, read our guide to local SEO. Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories. If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information. SEO is a constantly evolving field, so keep testing and refining your strategy based on the latest best practices and trends.
Topic Clusters for Local SEO: Types, Tips & Examples
It’s a great way to show Google that you’re an active participant on their search engine while also communicating with potential customers. Posting on your Google My Business listing is a great way to boost your ranking and local SEO. It shows that you’re an active business that wants to communicate regularly with your target audience. Staying on top of customer reviews also means flagging reviews that are spam.
If your website doesn’t take advantage of caching, the browser will have to reload these resources every time the user visits your site. Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website. Speed is a known ranking factor and very important for usability as well. This type of search intent is when a user is researching products or services with the intention of making a purchase in the future. For example, someone searching for “best laptop for gaming” has commercial investigation intent.
Or you can use them as a reference while mapping out your content calendar. For a more detailed analysis, you can also switch to the “Explorer” tab. Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces. For example, “How to live more sustainably at home” could be a potential blog post. This will expand the card to show top headlines, questions, and related keywords around this subtopic.
Increase Page Speed
Register for a Magistic account, enter your URL, and get a whole wealth of data on your inbound and outbound links that can be useful for improving the quality of your backlink profile. Once you’re set up, enter any domain name and get a detailed overview containing keyword, traffic, and PPC data from the past month. While many of the tools in this guide offer competitive research features, SpyFu is one of the few that focuses almost exclusively on this valuable SEO strategy. In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking.
But it can also be helpful to add some additional photos to highlight different aspects of your business. Any information in your business listing will be indexed by Google and serve as the foundation for your local SEO, so you want to make sure everything is up to date. Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.
The results above appear both on the recipe card at the top of the page and as standard search results. To confirm that your website provides a good experience for users, start by checking your Core Web Vitals. Even the most high-quality, relevant content may not appear first forever.
📝 Step 2: Structure Your Content Clearly
We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design. That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.
Business Partner Magazine provides business tips for small business owners (SME). We are your business SEO Anomaly partner helping you on your road to business success. Bounce rate is the percentage of website visitors who leave without visiting any other page.